Rosterfy and the Ironman Group announce three-year partnership

Rosterfy and The IRONMAN Group have announced a three-year partnership in which Rosterfy will become the exclusive workforce management partner.

Rosterfy and The IRONMAN Group, the largest participation sports platform in the world, have announced a three-year partnership in which Rosterfy will become the exclusive workforce management partner for all The IRONMAN Group events in Australia and New Zealand until 2022.

Why IRONMAN chose Rosterfy

Since the inception of the IRONMAN® brand in 1978, athletes have competed in some of the world’s most challenging endurance races. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 230 events across 57 countries.

With that comes an incredible reliance on world-class management solutions in the running and organisation of its races. As such, Rosterfy was selected to help the team better manage and communicate with its large scale event workforce networks in a deal spanning the next four years.

“Teaming up with Rosterfy continues our strategy of aligning with partners who share our vision to be the leader in mass participation industry. Rosterfy has set the global standard for workforce management and has a deep understanding of our market through their work with some of the largest mass participation events in the world” said Rebecca van Pooss, Head of Operations, Oceania. “With Rosterfy,  we can now automate many of the manual processes such as communications, screening, rostering, and timesheets - saving time and money whilst increasing the retention and engagement of our workforce.”

The partnership will see Rosterfy become the central workforce management solution for all paid staff and volunteers across The IRONMAN Group’s Oceania events.

"We are particularly proud to be partnering with The IRONMAN Group in the Oceania region, an iconic triathlon brand worldwide that has influenced the multidisciplinary sport over the last forty years," said Shannan Gove, Co-Founder of Rosterfy. The IRONMAN Group community - including the hardworking staff - are defined by the incredible dedication, perseverance, and endurance. We look forward to providing them with the support they need to ensure their continued success.”

With 30 races across Australia and New Zealand over the next 12 months, Rosterfy’s software and user-friendly platform’s ability to scale and remain flexible to operations teams on the ground was one of the key contributing factors in securing this partnership. It remains a business unique in its approach to providing platforms that both help educate, train and engage staff, whilst offering a one-stop-shop for clients in managing every single aspect of their workforce management needs, no matter how large or small the event.

For more information visit Rosterfy.com

About Rosterfy

Rosterfy provides some of the largest organisations in the sport, entertainment, and non-profit sector with a platform to manage their entire workforce from paid staff to volunteers. We are reinventing the way workforce managers coordinate their workforce delivery with a holistic approach to rostering, accreditation and training. Our industry-leading software has powered the world’s largest global events including the 2017 and 2018 Super Bowl, the 2018 Commonwealth Games and the 2017 Rugby League World Cup. Whether you require a workforce of 10 or 10,000 at your event, Rosterfy can eliminate the stress of spreadsheets and manual processes, and simplify creating and advertising your event, accessing reports on staff progress, all on a secure system with 24/7 support and training. For more information visit www.rosterfy.com.


As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the Velothon® Series, mountain bike races including the Absa Cape Epic®, premier running events including the Standard Chartered Singapore Marathon and The Sun-Herald City2Surf® presented by Westpac, trail running like Ultra-Trail Australia™, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings.

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