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Mastering Corporate Volunteering: How to Win & Manage High-Value Partnerships

Corporate Social Responsibility (CSR) budgets are undergoing a massive shift toward "Impact-First" partnerships. To win over major corporate donors and enterprise partners, nonprofits and event organizers can no longer rely on manual processes—they need to deliver a VIP, data-driven experience.

In this expert panel discussion, we sit down with workforce and corporate engagement leaders to unpack how organizations can scale their corporate partnerships, eliminate administrative bottlenecks, and deliver the exact proof of impact today’s CSR executives demand.

Key Insights from the Discussion:
The VIP Partner Experience: How to instantly spin up branded sub-portals and custom landing pages that make your corporate partners feel exclusive.

Empowering Corporate Gatekeepers: Why giving HR and group leaders autonomy to manage their own employee rosters is a win-win for their engagement and your sanity.

Speaking the Language of CSR Data: A deep dive into the reporting metrics and clean data sets corporations strictly require for their annual ESG and impact reports.

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Mastering Corporate Volunteering Webinar - Chicago Event Management

Key topics covered:

Changing expectations
Adjusting to the evolving landscape of corporate volunteering

Creating a "VIP Experience"
Tactics used today to offer a better experience

CSR Reporting
How to create the 360 feedback loop for impact reporting

MEET THE SPEAKERS
Mark Barnfield
Mark Barnfield

Associated Director of Workforce Management, Chicago Event Management

Mark Barnfield
Mark Barnfield

Associated Director of Workforce Management, Chicago Event Management


Senior leader with more than 10 years of success in recruiting, retaining, and motivating volunteers and employees. Deepening engagement of donors and board members to influence increase in giving levels. Proven track record in event planning, project management, and strategic communications. Exceptional written, verbal, and interpersonal skills. Proficient in Microsoft Office and Adobe System Software. Highly collaborative and adept at working with team members at all levels in an organization.

Martin O’Neill

Head of Marketing, United States of America, Rosterfy

Martin O’Neill

Head of Marketing, United States of America, Rosterfy


Martin O’Neill is Rosterfy’s Head of Marketing for North America, bringing a deep understanding of volunteer management and years of experience working closely with customers to showcase real impact. He is passionate about educating volunteer-led organisations on how marketing can strengthen recruitment, boost engagement, and ultimately elevate the volunteer experience.

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