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The future of sports event volunteer programs: How it can elevate the guest and athlete experience

How does your volunteer program shape the overall athlete and guest experience? Can you automate operations, scheduling, and communication without losing the authentic connection your community relies on? And what role does AI play in the future of your organization?

In this live webinar, we uncover the automated blueprint top healthcare non-profits use to break down data silos, scale volunteer engagement, and protect staff from burnout—all while keeping community connections stronger than ever.

Key Takeaways:

* Operational Efficiency: Streamline scheduling and multi-channel communication without sacrificing personal touch.

* The AI Impact: Practical ways artificial intelligence is transforming volunteer management and event execution.

* Burnout Prevention: Tactics to reduce administrative overhead and protect chapter staff.

Featured Speakers:

* Lauran Heien | Director of Championship Administration, Golf Association of Philadelphia (GAP) — Expert in volunteer engagement and community building.

* Head of Marketing (North America) | Rosterfy — Sharing real-world case studies, campaign strategies, and success stories.

* Guest Athlete & Volunteer | Marathon runner offering a firsthand perspective on how volunteers directly impact the athlete experience.

16 September 2026
12:00PM ET
US

The future of sports event volunteer programs: How it can elevate the guest and athlete experience

Join GAP's Laura Heien for a 30-minute live session on modernizing sports volunteer strategies to scale operations and boost community engagement.

Key topics covered:

Elevate the Event Experience
Discover how an engaged local volunteer base directly boosts athlete and fan satisfaction.

Streamline Operations
Learn how modern tools remove operational friction and seamlessly scale event support.

Fast-Paced Expert Insights
Get practical strategies and live Q&A with GAP’s Laura Heien in just 30 minutes.

In partnership with:

MEET THE SPEAKERS
Laura Heien
Laura Heien

GAP Director of Championship Administration

Laura Heien
Laura Heien

GAP Director of Championship Administration


Laura Heien is an accomplished sports administration and event management professional currently serving as the Director of Championship Administration at the Golf Association of Philadelphia (GAP). With extensive experience in regional golf operations, she specializes in championship execution, community engagement, and modernizing volunteer programs.

Martin O’Neill

Head of Marketing, United States of America, Rosterfy

Martin O’Neill

Head of Marketing, United States of America, Rosterfy


Martin O’Neill is Rosterfy’s Head of Marketing for North America, bringing a deep understanding of volunteer management and years of experience working closely with customers to showcase real impact. He is passionate about educating volunteer-led organisations on how marketing can strengthen recruitment, boost engagement, and ultimately elevate the volunteer experience.

Shannon Dority
Shannon Dority

Marketing Manager, (Marathon Runner and Volunteer!) Rosterfy

Shannon Dority
Shannon Dority

Marketing Manager, (Marathon Runner and Volunteer!) Rosterfy


A Senior Marketing and Growth Leader with over 14 years of B2B SaaS experience, specialising in building marketing functions from the ground up and driving measurable revenue impact across global markets.

Shannon has led campaigns across EMEA, APAC, NAM and LATAM, managed budgets up to £5M, and built full GTM strategies that connect marketing directly to pipeline and revenue. Shannon is equally comfortable setting strategy and getting hands on with execution.

An enthusiastic runner and volunteer.

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Ready to unlock the potential of your volunteer program?

Book a short discovery call with our team to learn how Rosterfy can help you better connect with, manage, and inspire your volunteers.

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