Bailador invests $9.8M to accelerate Rosterfy's mission to connect the global volunteer community

Rosterfy, a market leading mass volunteer and workforce management platform, has secured a Series A round led by Bailador Technology Investment Limited.

Rosterfy is excited to announce that ASX-listed technology expansion capital fund Bailador Technology Investments Limited (“Bailador”, ASX:BTI) has today announced a $9.8m investment in Rosterfy alongside other sophisticated investors.

Rosterfy, a market leading mass volunteer and workforce management platform, has secured a Series A round led by Bailador Technology Investment Limited (ASX:BTI). Bailador, a Sydney based investment firm, has an impressive reputation for identifying exciting and fast-growing SaaS businesses. 

The announcement marks a new era of growth for the business which was founded in 2015 in Melbourne, Australia. Envisioned by Co Founders, Bennett Merriman, Shannan Gove and Chris Grant, Rosterfy offers organizations, events and causes a way to effectively manage and engage their volunteer and paid workforce programs. In 2022, Rosterfy was the platform behind over 10 million hours of volunteering across 26 countries around the world including the world's largest events, charitable and government organizations.

In addition to the investment Rosterfy has announced that Bailador’s Co Founder and Managing Director David Kirk will be joining as the company’s new chairman. The former CEO of Fairfax Media and past captain of the All Blacks Rugby Team, Kirk brings significant experience in leadership and strategy to Rosterfy, having held senior positions including currently as Chairman of KMD Brands, owner of Rip Curl and Kathmandu.

His knowledge, experience and networks, particularly across the NFP sector will be instrumental in helping Rosterfy take huge strides toward achieving its mission to connect people to causes and events they are passionate about worldwide. 

"Rosterfy has developed a market-leading volunteer management solution, which is evident in their strong growth rates and the quality of customers" - David Kirk, Bailador Co-Founder

David Kirk, Bailador Co-Founder and Managing Partner will also become Rosterfy’s Chairman. He said: “Having worked with multiple NFP organisations myself, I recognise the important role that volunteers play in enabling NFPs to deliver on their mission, as well as the challenge of being able to hire, schedule and retain those volunteers.


The Rosterfy team have developed a market-leading volunteer management solution that has found strong product-market fit, which is evident in their strong growth rates and the quality of the customers they have acquired. We’re excited to be partnering with the Rosterfy team as they accelerate their global growth plans and continue to execute on their mission to connect communities to events and causes they are passionate about.”

In addition to Bailador’s investment, Rosterfy will also welcome prominent tech investor Steve Power who will also join the investment round to support Rosterfy’s go to market strategy particularly their expansion into the USA.

Power has extensive experience in scaling companies globally, having previously held senior executive positions at a number of successful Australian B2B SaaS (software as a service) companies including ReachLocal, BigCommerce and Deputy. 

It’s no surprise that Bailador has identified Rosterfy as a great investment opportunity as they seek high-growth investment opportunities at the forefront of tech, particularly those businesses that provide innovative and change-making solutions to customers and organisations.
Rosterfy’s volunteer management software platform offers non-profit organisations, charities and Sporting Federations a way to effectively manage their volunteer programs.

CEO and Co-Founder, Bennett Merriman said, “We’re excited to welcome the Bailador team and Steve Power to the Rosterfy family. With their collective experience and shared passion for our mission, we look forward to accelerating our product roadmap for our customers and their volunteers so they can continue to make a difference in their communities. This is the start of an exciting next chapter and timely acknowledgement that our global team and platform are making a real difference.”


About Bailador Technology Investments

Bailador Technology Investments is a leading Australian technology investment company. The company invests in high-growth technology businesses, providing funding and support to help them achieve their growth potential. With a focus on investing in businesses that have already proven themselves in their respective markets, Bailador Technology Investments has a track record of success in the technology sector.

About Rosterfy

Rosterfy connects communities to events and causes they are passionate about through their volunteer management software platform. Their proven end-to-end technology allows charities, events and nonprofit organizations to recruit, retain, train and reward volunteers by replacing manual processes with automation to better engage volunteering programs.

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