The future of sports event volunteer programmes
How does an engaged volunteer community change the athlete and guest experience?
We pulled together insights and real-world data from some of the most engaged sports volunteer programmes in Europe and beyond, including UEFA, the Birmingham 2022 Commonwealth Games, and Le Champion.
Key topics covered:
The four critical challenges in volunteer workforce management
The time barrier, manual administration, uncertain attendance and the retention gap, and why each one compounds as a programme scales.
The athlete and guest experience
Why volunteers are frequently the event, as far as athletes and guests are concerned, and what that means for how programmes are run.
Security, integration and scale for IT and C-suite leaders
What decision-makers need from a volunteer management system: GDPR compliance, integrations, and configurable scalability for peak-load recruitment.
Download the guide
Drawing on insights from some of the world’s most engaged sports volunteer programmes, this guide shares practical strategies and real-world lessons from organisations including UEFA, the Birmingham 2022 Commonwealth Games and Le Champion, to help sporting bodies move from manual, logistics-first administration to strategic volunteer engagement.
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