92% of organisations now say volunteers are mission-critical to their mission, up from 88% last year, and for the first time in two years, recruitment is getting easier too: 46% call it easy, up from 35%. But the gains aren't shared evenly. The organisations pulling ahead all have one thing in common: connected, integrated systems that join up the volunteer experience end to end. Our second annual report, Connected for Impact, surveys 386 UK volunteer managers to find out what's really driving the divide.
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How are volunteer managers feeling in 2026?
92% say volunteers are mission-critical, and 60% report more than three-quarters of their volunteers are actively engaged.
Is recruitment finally getting easier?
46% now call recruitment easy, up sharply from 35% last year, though the data can't point to one single cause.
What actually separates the best volunteer experiences?
Connected, integrated systems are the clearest predictor of a strong volunteer experience, more than strategy or scale alone.
Yes, more than ever. 92% of organisations say volunteers are mission-critical to their mission, up from 88% in 2025. The full report breaks this down by organisation size and sector, and shows what’s actually driving the shift.
Recruitment eased significantly in 2026: 46% now call it easy, up from 35% in 2025. But no single driver explains why, and the report finds a clear split by volunteer demographic that changes which recruitment channel actually works. Get the full breakdown in the report.
One factor comes up again and again among the organisations delivering the best volunteer experiences: connected, integrated systems. The report shows exactly how big that gap is, and what it takes to close it.
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