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How to build a successful corporate volunteering program

With volunteer numbers declining and competition for funding and sponsorship increasing, corporate volunteering should be an important part of your volunteer program strategy. It can help organisations attract new volunteers, build stronger corporate partnerships and create new opportunities for long-term support.

Group of volunteers plating a tree outside smiling

Key topics covered:

What is corporate volunteering?
Corporate volunteering, also known as employee or workplace volunteering, is when businesses support their employees to volunteer their time and skills for charitable, social or environmental causes, either through one-off activities or ongoing nonprofit partnerships.

What are the benefits of a corporate volunteering partnership?
Corporate volunteering partnerships give nonprofits access to additional volunteers, specialist skills and potential funding, while helping businesses strengthen employee engagement, support social responsibility goals and demonstrate measurable community impact.

How do you build a corporate volunteering strategy?
A corporate volunteering strategy should set clear goals, identify aligned corporate partners, match employee skills with the right opportunities, establish participation guidelines and track outcomes such as volunteer hours, engagement and community impact.

Real-world proof: The Common Good's EKKA event

The Common Good, an initiative of The Prince Charles Hospital Foundation, runs its EKKA event with a team of around 1,700 volunteers, of which almost 30% come from corporate partnerships, all managed through Rosterfy. “A corporate relationship is exactly that, a relationship,” says Chloe Nguyen, General Manager of Marketing and Memberships at The Common Good. “It’s about providing mutual value, and those relationships really need to be nurtured.”

Real-world proof: London Youth Games

London Youth Games, featured in the case studies below, also runs its corporate volunteering program through Rosterfy. “Rosterfy helps through being able to create Groups and assign a Group Leader,” says Ellie Reid, Youth and Workforce Development Manager at London Youth Games. “This means we can provide the organisation with autonomy in assigning shifts to their staff.”

Read the full guide - free download

This page covers the core concepts. The full white paper goes further, with a complete strategy framework, the global data behind the decline in volunteering, and the full London Youth Games interview.

Free download
CUSTOMER STORIES

Measurable change across a range of industries

Nonprofits & Charities

British Heart Foundation: £200,000 in savings per year

£ 200 ,000
in savings each year
125 %
increase in the number of volunteers on multiple roles
Water Aid volunteers at an event
Nonprofits & Charities

WaterAid: Bringing volunteer management and fundraising together to raise£23k in donations

94 %
of volunteers say WaterAid’s application process is easy
23 k
raised in deposits from Stripe integration
Major Events & Venues

London Youth Games: Enhancing diversity and volunteering within the community

23 %
increase in the number of unique volunteers
48 %
increase in corporate participation
Golf Australia volunteers team shot
Sporting Associations

Golf Australia & PGA of Australia: Reducing admin by 75%

75 %
reduction in admin
82.3 %
annual retention rates
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