With volunteer numbers declining and competition for funding and sponsorship increasing, corporate volunteering should be an important part of your volunteer program strategy. It can help organisations attract new volunteers, build stronger corporate partnerships and create new opportunities for long-term support.
What is corporate volunteering?
Corporate volunteering, also known as employee or workplace volunteering, is when businesses support their employees to volunteer their time and skills for charitable, social or environmental causes, either through one-off activities or ongoing nonprofit partnerships.
What are the benefits of a corporate volunteering partnership?
Corporate volunteering partnerships give nonprofits access to additional volunteers, specialist skills and potential funding, while helping businesses strengthen employee engagement, support social responsibility goals and demonstrate measurable community impact.
How do you build a corporate volunteering strategy?
A corporate volunteering strategy should set clear goals, identify aligned corporate partners, match employee skills with the right opportunities, establish participation guidelines and track outcomes such as volunteer hours, engagement and community impact.
The Common Good, an initiative of The Prince Charles Hospital Foundation, runs its EKKA event with a team of around 1,700 volunteers, of which almost 30% come from corporate partnerships, all managed through Rosterfy. “A corporate relationship is exactly that, a relationship,” says Chloe Nguyen, General Manager of Marketing and Memberships at The Common Good. “It’s about providing mutual value, and those relationships really need to be nurtured.”
London Youth Games, featured in the case studies below, also runs its corporate volunteering program through Rosterfy. “Rosterfy helps through being able to create Groups and assign a Group Leader,” says Ellie Reid, Youth and Workforce Development Manager at London Youth Games. “This means we can provide the organisation with autonomy in assigning shifts to their staff.”
This page covers the core concepts. The full white paper goes further, with a complete strategy framework, the global data behind the decline in volunteering, and the full London Youth Games interview.
Book a short discovery call with our team to learn how Rosterfy can help you better connect with, manage, and inspire your volunteers.