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Marketing for non-marketers: A volunteer managers guide to growing your program

Explore how effective marketing underpins every aspect of building a vibrant volunteer community, helping volunteer managers juggle recruitment, engagement, communications, and broader organisational goals.

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Key topics covered:

Strategic marketing
How to approach marketing strategically

The art of good story telling
How to tell your story and share your impact

Social media tips
The art of social media marketing and how it can be used to drive recruitment, engagement and retention

The age of AI - what does this mean for marketing?
The role AI can play in your marketing (p.s it’s a great help!)

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