Retention as Recruitment: Turning volunteer experience into your strongest attraction tool
Hear from Dan McVeigh, Volunteer Impact and Engagement Manager at parkrun, on how low-friction, community-led volunteering keeps people coming back, and what your organisation can take from it.
Volunteers are the community
At parkrun, volunteering isn't separate from taking part, and the people who do both report the biggest benefits, including for their mental health. We look at why that matters for your programme.
Keep it simple
No long-term commitment and as little friction as possible make it easy to say yes. We explore how parkrun keeps volunteers returning, and the role rewards and recognition play.
Leading a decentralised network
With around 80 staff globally, parkrun relies on appointed volunteer ambassadors to support events. We discuss how that works in practice, and where communication gets hard.
What travels, and what doesn't
Some of what parkrun has built can't be replicated. We'll be honest about which lessons apply to any organisation.
Volunteer Impact and Engagement Manager
VP of Global Marketing and General Manager of UK & Europe
UKE Marketing Manager at Rosterfy
The report also explores the size-specific challenges facing volunteer managers today, and what the early adoption of AI really looks like across the sector.
Book a short discovery call with our team to learn how Rosterfy can help you better connect with, manage, and inspire your volunteers.