Tampa Bay Super Bowl LV: Advanced scheduling for 8,000 volunteers

Introduction

The Super Bowl LV Volunteer Program brought together thousands of passionate volunteers to support one of the world’s largest sporting events, hosted in Tampa, Florida.

Volunteers played a crucial role across a wide range of functions, including wayfinding, guest services, transportation support, event operations, hospitality, and fan engagement throughout Super Bowl Week. Spread across key locations from Raymond James Stadium to fan zones and community activations, volunteers helped create a welcoming environment and ensured smooth operations across all touchpoints.

The Challenge

With just under 8,000 volunteers required to power Super Bowl Week, the complex task of managing volunteers was made even more challenging with the arrival of COVID-19, forcing organizers to consider new ways to interact, manage and engage with their volunteers, using technology. Having successfully powered the past nine consecutive Super Bowl volunteer management programs, Rosterfy’s solution was implemented to streamline the end to end operations, through their unique automations technology.

The Solution

Rosterfy helped the Super Bowl to achieve:

• Recruitment of 8,000 volunteers
• 73.5% attendance rate
• 35,000 hours of volunteering
• 135,000 emails sent
• 9,883 shifts scheduled
• 6,820 shifts attended

With the large majority of the country in lockdowns during recruitment, Rosterfy also provided the Host Committee with the ability to take everything online, enabling volunteers to apply, attend interviews, complete training and even check in all from the comfort of their home.