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Cancer Council: Changing the face of how they run Daffodil Day

“Rosterfy has changed the face of how we run Daffodil Day. It enables us to manage the volunteers en-mass in a way that keeps them engaged and keeps them feeling loved.”
Industry

Healthcare

Volunteers

700 volunteers

Features Used
Online Training Modules Advanced Scheduling Communications Automated Onboarding

Introduction

For charities and not-for-profit organisations, resource management is everything. Time, effort and money that goes into administrative costs and tasks are all resources that are being diverted from a charity’s core goals such as fundraising, patient support, cancer prevention and advocacy. Rosterfy provided a centralised solution to Cancer Council’s volunteer management, allowing them to concentrate their efforts on fundraising and recruiting more volunteers.

Cancer Council Victoria’s flagship fundraiser, Daffodil Day, involves a gargantuan effort featuring 1,800 volunteers across 250 sites. The event is a fixture in Australia’s charitable calendar – but national campaigns manager Jacinta Webster says the fundraiser was being hamstrung by outdated processes and draining resources. After making the decision to implement Rosterfy, Cancer Council was able to do away with manual and time consuming spreadsheets using Rosterfy’s automation technology to save time, money and reach new fundraising highs.

Managing volunteers at scale

“Rosterfy enables us to manage the volunteers en-mass in a way that keeps them engaged and keeps them feeling loved. Managing 1,600 to 1,800 people on spreadsheets didn’t give our volunteer team any capacity to look at the volunteering experience – it was all focused on the act of rostering,”

While CCV’s internal development team put together a system to manage the processes in an attempt at modernisation, it was with the implementation of Rosterfy across Daffodil Day 2018 that led to record fundraising efforts.

Jacinta Webster Volunteer & Fundraising Manager

Changed the face of how we run Daffodil Day

“Rosterfy has changed the face of how we run Daffodil Day. It enables us to manage the volunteers en-mass in a way that keeps them engaged and keeps them feeling loved. Managing 1,600 to 1,800 people on spreadsheets didn’t give our volunteer team any capacity to look at the volunteering experience – it was all focused on the act of rostering.”

Jacinta Webster Volunteer & Fundraising Manager

The Solution

In addition to automated scheduling, Cancer Council utilised Rosterfy’s specialised training guides, communications, a 24-hour portal and an automated messaging system through Rosterfy to better engage with their volunteers.

Volunteers as fundraisers

“Rosterfy frees us up to not be focused on the grind of the roster. With that process automated we can now focus on the experience of the volunteer, and we know there’s a direct correlation between volunteer experience and fundraising effectiveness. If our volunteers feel engaged and well supported then they’ll come back and they’ll help us raise more funds,”

Charities are often on a never-ending quest in finding efficiencies. Staff work harder for a good cause and volunteers double down on how much time they put in because they can make a real difference. More than anything else, Webster says this is where the impact of Rosterfy has been most pronounced.

Jacinta Webster Volunteer & Fundraising Manager
Cancer Council volunteers fundraising for Daffodil Day

Increased efficiency with less staff

“When I first started there was a team of six delivering Daffodil Day. We've been able to reduce that footprint to four, plus myself in a less hands-on role. So Rosterfy has essentially cut out one-and-a-half full-time resources on the campaign,” she says.

“It’s given us the chance to focus resources on our event management and fundraising. We can reallocate our staff to specific needs and create the experience rather than having to divert resources towards recruitment and onboarding new volunteers.”

Webster also expects the improved training and engagement through Rosterfy will see more volunteers return year-on-year and recruit friends and family for Daffodil Day.

Jacinta Webster National Campaigns Manager

The Impact

Since using Rosterfy, Cancer Council has been able to reduce resources from 6 to 4, with Rosterfy allowing staff to focus on events and fundraising rather than the manual scheduling of volunteers. In addition to a cost savings from an administrator perspective, Cancer Council also saw an increase in volunteer engagement and retention through the introduction of automated communications and training.

The ROI of Rosterfy

Building a business case for volunteer management software starts with quantifying its value. In just a few clicks, measure the financial impact of your volunteers, highlight cost savings, and showcase the return on investing in volunteer management.

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