Building a world-class volunteer program: what major events can learn from The Super Bowl
Every year, the NFL Super Bowl mobilises 10,000+ volunteers, generating millions in economic impact while building a loyal community of ambassadors. Their secret? Treating volunteers as a strategic growth engine.
Discover how the Super Bowl builds a scalable, tech-powered volunteer program from the ground up each year — and how other major events around the world can replicate this model.
Hosted by:
Shannan Gove
Co-Founder, Rosterfy
Global leaders in volunteer management technology
Guest Speaker:
Trevor Bobb
SVP, Volunteer Operations – Las Vegas Super Bowl Host Committee
Volunteer Strategy Lead – Formula 1 Las Vegas Grand Prix Solutions Engineer - Rosterfy
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THE SUPER BOWL PLAYBOOK: EMPOWERING EVENT VOLUNTEER PROGRAMS
Building a world-class volunteer program: what major events can learn from The Super Bowl
Date: November 5, 2025
Time: 12:00 PM (noon) — Doha, Riyadh & Abu Dhabi (UTC+3)
5:00 PM — Singapore
8:00 PM — Sydney, Australia
Guest Speaker: Trevor Bobb
SVP, Volunteer Operations – Las Vegas Super Bowl Host Committee
Volunteer Strategy Lead – Formula 1 Las Vegas Grand Prix Solutions Engineer - Rosterfy
Trevor is one of the U.S.’s leading volunteer operations strategists. With experience across Super Bowl LVII (Arizona), Super Bowl LVIII (Las Vegas), and Formula 1, he brings first-hand insight into:
Designing and scaling volunteer programs for 8,000+ people
- Managing multimillion-dollar event operations
- Leveraging platforms like Rosterfy for end-to-end volunteer engagement
- Blending community outreach with high-standard event logistics
What You'll Learn:
- How Super Bowl LV created a centralised volunteer platform for 8,000+ people during COVID-19
- How Rosterfy help streamlined training, communication, and engagement
- Real-world insights from Trevor Bobb, who managed volunteer programs for Super Bowl & F1
- How Saudi sports leaders can apply this model to football, boxing, Olympic events, and more
- Tips for integrating culture, recognition, and tech into a successful volunteer strategy
Seats are limited. Join us for this exclusive opportunity to learn from those who’ve delivered the world’s most watched and celebrated sporting events — and how you can bring that same energy and excellence to Saudi Arabia.
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The Super Bowl LV
Volunteer Management Program
In a year unlike any other, Rosterfy and MoonShot have come together to deliver and
enhance the volunteer management program for one of the world’s most treasured
events: the Super Bowl LV, hosted by the Tampa Bay Super Bowl LV Host
Committee.
Provide a world class volunteer experience