Marketing for Volunteer Managers: A Practical Guide for Non-Marketers
The modern day volunteer manager is a content creator, event organiser, expert emailer and much more. This webinar will help you channel your inner-marketer and grow your programme.
Featuring special guest speakers from Guide Dogs UK and Formula E.

A Practical Guide to Marketing for Non-Marketers
Host: Martin O'Neill, Head of Marketing, Rosterfy UK & Europe
Featuring:
Emma Peat, Global Head of Event Workforce, Formula E
Danielle Wilkin, Channel Manager - Meta & Linkedin & Pat Janecka, Digital Marketing Officer - The Guide Dogs for the Blind Association
Key Topics Covered:
✅ How to think like a marketeer
✅ How to tell your story and use your mission to recruit support
✅ Social media and content tips to promote roles and events
✅ What does a multi-channel campaign mean?

"The cross-over of skills between a volunteer manager and a marketeer is striking. You're expected to build a community and be an expert communicator - all without formal marketing training"
Martin O'Neill, Head of Marketing, UK & Europe, Rosterfy
Webinar resources
You can download resources and the slides from the presentation with the links below.
Slides:
Click here to: Download the slides
Books mentioned:
This is Marketing by Seth Godin
Building a Story Brand by Donald Miller
Useful Websites:
