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Common Good: Mobilising over 1,700 volunteers and corporate supporters

"A corporate relationship is exactly that, a relationship. At The Common Good we try to make sure everybody feels connected, committed and invested into the cause, that way everyone is receiving value."
Industry

Healthcare

Volunteers

2,000 volunteers

Features Used
Corporate Volunteering Automated Onboarding Communications Volunteer Portals

Introduction

The Common Good (an initiative of The Prince Charles Hospital Foundation) is a charity based in Australia that raises funds to support vital medical research and patient focused projects at The Prince Charles Hospital. Their passionate fundraisers and dedicated volunteers work tirelessly to raise thousands of dollars that contribute to life-saving research projects.

The highlight of their annual fundraising efforts is the highly anticipated EKKA event, which draws in nearly 400,000 individuals, effectively bringing Brisbane to a halt for a remarkable celebration of community, rural life, and engaging family activities. To make this spectacular event a success, The Common Good assembles a dedicated team of approximately 2,000 enthusiastic volunteers, relying on the innovative platform, Rosterfy, to efficiently coordinate their efforts.

The Challenge

Recruitment isn’t the challenge. Communication is the issue.

Unlike most charities and nonprofit organisations volunteer programs, where the biggest challenge they face is recruiting volunteers and doing what they can to retain their services, The Common Good’s biggest challenge is the admin involved in organising the volunteers onboarding and scheduling.

For the EKKA event, The Common Good is managing 2,000 volunteers, across 9 days of activities, ensuring they arrive on time at 5 different shop locations at the event, with two different roles available.

To ensure they are insured for the event they need to make sure the volunteers are fully trained and they need to document their progress for their screening, onboarding and training.

The Solution

Providing a professional, slick and smooth experience for a volunteer is really important for Chloe and her team. Whether they are registering their interest for the first time or they have volunteered many times before, it’s important to provide a consistent, repeatable and clear path towards volunteering.

Even though The Common Good provides various communication avenues through their Rosterfy volunteer portal, FAQ documents, and email updates, there will always be individuals who prefer direct communication, which can be time-consuming. However, automating as much of the process as possible, creating customised communication and instructions based on each volunteer’s role, and documenting their onboarding and training progress can save countless hours and provide peace of mind for the team, ensuring all crucial information is covered.

Mutual value relationships with corporates

The Common Good excels at cultivating strong relationships with their corporate partners by effectively engaging them in their cause. With approximately 30% of their volunteers coming from corporate partnerships, they recognise the significance of nurturing these connections.

The Common Good believes one of the reasons they are so successful when it comes to building corporate partnerships is their ability to ensure all parties feel well served. They try to offer them a first class volunteering experience.

Chloe also believes that if you are able to provide a great experience for the volunteer in a corporate volunteering capacity, it can open the door to invite them to other opportunities to support the efforts of the charity or even make a donation.

Mutually beneficial partners - corporate volunteering

“A corporate relationship is exactly that, a relationship. It's about providing mutual value and those relationships really need to be nurtured. If organisations don’t share their ‘why’ with their corporate volunteering partners, the corporate partner may not realise why their involvement is so critical and the impacts that their absence makes. At The Common Good we try to make sure everybody feels connected, committed and invested into the cause, that way everyone is receiving value”.

Chloe Nguyen General Manager Marketing and Memberships

Reporting on impact

Being able to report on the total number of hours volunteered, the donations raised and the impact that has on research potential, allows non profits like The Common Good to thank their volunteers and corporate partners and say “you didn’t just support us on the day but because of your efforts you’ve contributed towards 4,000 hours of additional research for example, isn’t that incredible?” states Chloe.

The Impact

In order to thrive and maintain a successful volunteer program, organisations are recognising the need to embrace modernisation and adapt to the evolving landscape. They are faced with the challenge of capturing the attention of potential volunteers amidst various competing factors: 

  • Economic pressure requiring people to opt for paid work
  • Other causes and volunteer programs
  • Rising standards and expectations in volunteer experiences

Countless volunteer management software solutions allow organisations to create a database of dependable individuals who can support their cause. However, Rosterfy stands out by revolutionising how organisations can effortlessly provide a seamless, polished, and consistent experience time after time.  

Ensuring a smooth onboarding process while maintaining compliance

To maintain compliance and insurance standards, The Common Good is responsible for ensuring that every volunteer completes their onboarding and training stages, with a detailed record kept for each individual.

With the help of Rosterfy, organisations can effortlessly navigate volunteers through their recruitment journey, step by step, offering a seamless and automated process. This innovative platform keeps both the volunteers and the management team informed about each volunteer’s progress in their onboarding process, ensuring a smooth and efficient experience.

Rosterfy’s flexibility allows organisations to customise the platform to meet their specific needs. With the ability to effortlessly generate reports and ensure compliance, Rosterfy assists organisations in sharing vital information across their entire network.

The ROI of Rosterfy

Building a business case for volunteer management software starts with quantifying its value. In just a few clicks, measure the financial impact of your volunteers, highlight cost savings, and showcase the return on investing in volunteer management.

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