Case Study:
Bradford 2025 UK City of Culture
Discover how Bradford 2025 uses Rosterfy to break down barriers, champion diversity, and deliver an inclusive volunteer experience that reflects one of the UK’s most vibrant and diverse communities.




Championing diversity, equity, and accessibility in volunteering
As the UK City of Culture, Bradford 2025 is delivering a year of culture, creativity, and arts to the district. The volunteer programme is about more than events - it’s about long-term community empowerment.
In one of the UK’s youngest, most ethnically diverse cities, Bradford 2025 is using Rosterfy to build a volunteering model that breaks down barriers and ensures everyone can get involved, regardless of background, ability or circumstance.
With over 2,000 volunteers from every postcode already involved, Bradford 2025 has made volunteering more accessible, inclusive, and representative of the district’s vibrant communities.

A modern volunteer solution for Bradford 2025
Accessible Portal
User-friendly volunteer portals ensure individuals of all backgrounds and ability can engage with ease.
Data Collection
Capture demographics and access needs to identify representation gaps and tailor volunteer support.
Self-Service Features
Empower volunteers to take control of their experience through the desktop portal and mobile app.
Centralised Database
A shared, centralised system makes it easier to recruit, manage, and retain volunteers at scale.
Breaking barriers to volunteering
In a city where 13 major languages are spoken and many residents are from minority or migrant communities, Bradford 2025 set out to remove barriers to volunteering and create accessible opportunities for all.
With Rosterfy, the team is delivering a more inclusive experience by:
- Translating volunteer portals and training materials, to support multiple languages, including British Sign Language (BSL)
- Collecting and analysing demographic data to identify gaps and improve representation
- Enabling volunteers to share access needs during sign-up, so tailored support can be provided
The result is a volunteer base with strong representation from culturally diverse communities, individuals with disabilities, and young people (25% of volunteers are aged 18–27).


“Because we are organising over 1000 events we needed a digital-first strategy. The tool we mainly use is Rosterfy. Rosterfy helps us with our volunteer journey right from registration down to signing out a volunteer and recording their time.”
Carl Dovi
Volunteer Programme Officer, Bradford 2025
Inclusive recruitment at scale
Scaling an inclusive volunteer programme means making it simple and welcoming from the start. With Rosterfy, Bradford 2025 is doing just that.
Through a user-friendly, centralised portal, potential volunteers can:
- Discover clearly defined roles with access and shift details
- Sign up online without long or confusing forms
- Choose flexible options like short-term, part-time, or remote volunteering
This community-led recruitment model removes friction and opens doors - especially for those who have traditionally been excluded from similar volunteer programmes.


“They’ve loved it, they’ve really loved it. A lot of our volunteers haven’t been involved in a volunteer programme that’s so well organised. Rosterfy helped us do that.”
John Strawson-Rooney
Volunteer Programme Lead, Bradford 2025
Empowered volunteers
Volunteers are valuable contributors and Rosterfy’s intuitive platform puts them in control of their own experience.
With the desktop portal and mobile app, volunteers can:
- Browse and select shifts that suit their availability and interests
- Cancel or reschedule independently
- Access training and onboarding materials at their own pace
- See accessibility details up front for every opportunity
Whether volunteering at home or on-site, volunteers feel informed, confident, and supported by Bradford 2025.
“With Rosterfy, we have all the information in one place for volunteers. They can sign up to shifts but also if they need to cancel their shifts they don’t necessarily need to get in touch with us. They can do it themselves and somebody else can take the shift.”
John Strawson-Rooney
Volunteer Programme Lead, Bradford 2025
Collaboration across the district
A key to Bradford 2025’s success lies in partnership. Working closely with local organisations - including Race Equality Network, places of worship, libraries, and community centres - Bradford 2025 take volunteering to the people, rather than waiting for them to come to it.
Rosterfy’s platform powers a centralised volunteer database for Bradford 2025, accessible to cultural, heritage, and arts organisations across the district. This not only strengthens programme delivery, but helps build long-term infrastructure for volunteer engagement.
Creating a legacy of belonging and participation
Every element of Bradford 2025's volunteer programme is designed with inclusion in mind - from multilingual training and expense coverage to scheduling around religious holidays and supporting access needs. Volunteers are gaining skills, building confidence, and shaping the future of their city.
With Rosterfy, Bradford 2025 is not just delivering a city-wide celebration - they’re creating a lasting legacy of participation, pride, and community connection.

Inclusive Volunteering: How technology and data strengthen diversity
Is your volunteer programme truly inclusive?
Download this free guide to discover the importance of representative volunteer communities, how to identify and remove participation barriers, and the role of technology in strengthening diversity, equity, and inclusion.
ROI of Rosterfy
Rosterfy will introduce cost efficiencies, increase operational visibility, and create a more engaging experience for your volunteers.

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